Market research on market for institutions thinking of entering international student market. Competitor analysis, country analysis, pricing, and marketing plan review.
Establish agent networks for institutions new to international markets and expand networks for existing institutions involved in international student recruitment.
EDEX Japan established in December 2004 and currently promoting 4 clients to education agents in Japan, institution links, publicity and editorial coverage, agent fair and exhibition representation. In January 2007 a new office has opened in Bratislava Slovakia servicing Central and Western Europe. In association with IVE www.ive.com.au and OES www.oeservices.org there are now offices in Bangkok, Thailand and Jakarta Indonesia.
Helping set up ‘agent friendly’ systems in institutions and staff training on cross-cultural issues.
Trip planning and participation
Going on overseas sales and marketing trips on behalf of clients. Planning trips for clients and contacting agents.
Identification of materials to be translated into target languages and arranging translators.
Guide book publishing for local and international students for private institutions The Studylink Australian College and Training Guide 2005, 2006. A new national edition is being released in August 2007.